This session teaches you how to boost advertising and sponsorships by combining a new, consultative sales model with new advertising options, vehicles, and trends.

Speakers: Pamela Strother, Principal, Sponsorship Specialists, and Brent Mundt, Resources Development Director, Association of Governing Boards of Universities and Colleges.

You’ll learn how to take control of the legal issues associated with hotel contracts and how to reward your organization with smoother, more profitable meetings and events. Enjoy lower rates, greater flexibility, and contracts that actually represent your best interests.

Speaker: Barbara F. Dunn, Esq., attorney and partner at Howe & Hutton, Ltd.

Gain insight into how to analyze membership goals and promote the right motivators and messages to communicate your membership's ROI. You'll come away with ready-to-use ideas and best practices you can put into place immediately.

Speaker: Rick Whelan, President, MGI Inc.

What does it take to safeguard your original content, and how can you prevent your association from being devalued or defamed? Here are the answers you’ll need to protect your organization’s IP assets.

Speaker: Mark L Donahey, J.D., M.S., Associate Attorney at Erik M. Pelton & Associates, PLLC.

You’ll learn how to promote your relevance and value in this difficult renewal climate. In addition to acquiring ready-to-use ideas and best practices, you'll gain insights into how to analyze membership goals and support the right motivators and messages to communicate your ROI.

Speaker: Rick Whelan, President of Marketing General Incorporated.