Speaker: Dean West
The latest Looking Forward™ study from the Association Laboratory identifies 64 different factors that influence the decisions that association members make. Of these, 10 factors matter most. Associations that know what these factors are have an edge in developing strategies that are far more successful not only in looking ahead, but in moving ahead. For instance, if you understand how technology, government and workforce issues affect members, you can create content, membership and meetings strategies that align with these key decision-influencers. Now, let the president of the Association Laboratory take you inside the new study, revealing what matters most and how to use that information to advance your mission, growth, and success.