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Speakers: Angelika Lipkin, Senior Manager of Client Communications, Higher Logic Gini Arnold, Social Media Strategist, rFactr

You'll use the results of the 2014 Association Social Media Survey to evaluate where your own social media program stands.

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Speakers: Lance Simon & Jo Lynn Deal

Online learning can be a highly profitable source of non-dues revenue. It can also be a magnet for attracting and retaining members. So why don’t more associations have eLearning programs? The reason is the high cost of developing new digital content. Fewer and fewer associations have that much “extra room” in their budgets. But what most organizations do have is content that already exists: articles, reports, conference recordings, webinars and more. Now, three association eLearning experts reveal how to transform existing content into brand-new digital content—and use that content to create and market a strategic and successful eLearning program.

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Speaker: Kevin Whorton

How does your association set pricing for membership, subscriptions and services? Done strategically, pricing becomes a powerful tool you can use to fund operations, build brands and reward loyal members and customers. Being strategic, however, means doing far more than marking up cost and dividing it by your estimated sales target. In fact, this “cost plus” approach can undercut your association’s financial performance—and cost you members. To achieve your mission and reward members, you’ve got to rethink how you assess, test and communicate pricing. Plus, with today’s intense competition for members and customers, you’ve got to make sure every “price tag” is right for your unique audience. Here’s where to start:

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Speaker: Jennifer Jackman

Defending a single harassment claim could bankrupt your association. A discrimination lawsuit could prompt donors and sponsors to back away. Plus, long before actual charges are even filed, a negative environment can take a serious toll on productivity and member and staff retention. Clearly, harassment and discrimination are risks you simply can’t afford. But how do you manage them? First, make sure you understand how today’s state and federal laws define workplace harassment and discrimination—and where associations often go wrong. Then, put the right policies and training in place. If claims or lawsuits do arise, be ready to minimize the chances that things will escalate. Here’s where to start…

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Speaker: Jerry Jacobs

Nonprofit leaders and association board members are finding that mergers and other strategic alliances can free them from the struggle of trying to meet growing needs with shrinking funds. In fact, mergers can create cost-savings and synergies that generate the resources and momentum to keep member services and programs going strong. Could a merger make the difference for your association? The first step is to understand when mergers do (and don’t) make sense. Next, you must look ahead at how you’d get buy-in and avoid frequent pitfalls. Then, if a merger is right, you need to find a way to reach an agreement without letting sky-high consulting fees ruin the value of the merger itself. Now, let one of the association community’s top merger experts guide you through it all!

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