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Speaker: Katharine Meyer

Safeguarding your intellectual property must include protecting tests and certifications. Otherwise, you can lose control over the quality of those credentials—and all they contribute to your organization’s revenue and reputation. Unfortunately, credentialing is more complex than many other intellectual property assets. For example, you need an extra layer of protections to defend against competitors, uncertified individuals and even people who want to compromise the exam itself. You also must make sure your program--and the exam itself--both meet the ADA’s new legal standard. Now, here’s expert guidance on how to do it.

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Speakers: Jeff Altman and Michelle Evans

Staff gatherings, holiday parties, live convention demonstrations and Board outings provide vital education and bonding opportunities. But what if something goes wrong? What if a participant gets hurt? What if property is damaged? You might think your standard contract with vendors or the meeting venue will protect against liability. Chances are, it won’t. Instead, your organization could be held legally—and financially—responsible for making things right. Those costs could be staggering. That’s why it’s vital to have the right legal documents, the right insurance and the right meeting planning practices in place before your next event. Here’s where to start.

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Speakers: Vivian Swertinski and Chris Scavo

There’s no point in spending time and money on e-newsletters unless they: (1) get read, (2) provide content readers value and (3) motivate readers to engage actively with your organization. You can’t meet these objectives if your e-newsletter is missing a strategic approach to content or calls to action. Or if it’s missing design elements that create a personal and pleasurable reader experience. Or if your newsletter is missing out on chances to integrate with other channels to expand your organization’s reach. Now, let two digital marketing experts show you what’s missing from your own e-newsletter—and how to make easy changes that can make all the difference.

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Speaker: Kyle Bazzy

For ages, the association community has accepted it as given that chapters often spar with the national organization. But in today’s increasingly competitive nonprofit environment, letting that battle continue puts everything from membership to mission at risk. It’s critical to understand what’s causing friction. Plus, you must use the right processes and tactics to defuse conflicts before they create a rift that ultimately can’t be fixed. Now, let an expert show you how to use tools ranging from governance to technology so you can quickly get chapters and national working together as never before.

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Speaker: Holly Duckworth

What happens when key executives or volunteers leave a nonprofit? If there’s a succession plan, all that happens is a smooth change in leadership. But when there isn’t a plan, a key person’s departure can trigger disruptions that have a profound—and lasting—impact on finances, morale and mission. With all the challenges nonprofits are already facing, that’s an additional risk you don’t need to take. Instead, learn how to engage your own key people in a thoughtful conversation about using succession planning to guarantee a leadership legacy. Here’s where to start.

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