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Speaker: Julia Judish

Starting December 1, 2016, employers (including nonprofits) will have to raise the salary of most exempt employees above $47,476—or convert them to overtime-eligible status. Their titles and positions with the organization don’t matter: they will be eligible for overtime pay. That’s why the FLSA overtime rule represents such a major challenge for already-strained budgets. Just think of the potential overtime exposure for staffing lobbying activities, conferences and events the way you’ve done in the past. Imagine the implications for salary costs, job descriptions, workplace policies and payroll practices. No wonder so many organizations have expressed concerns about fallout from the rule. Despite the concerns and confusion, you’ve still got to meet the December deadline; you must still figure out how to make the finances work. Let a top HR attorney show you how to do both—in time to make the difference.

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Speakers: Dorothy Deng & Megan Spratt

Associations and nonprofits use contracts in every aspect of their operation. Unfortunately, not all those are “good” contracts. The fact is, it’s all-too easy to end up drafting and negotiating a contract that puts your organization at a disadvantage. Confusing terms might accidently give away your copyright and content rights and open up chances for your association to unknowingly violate contract terms. During contract negotiations, you might not realize your power to request minor changes that could result in major cost savings or service improvements. Plus, you may not know the best ways to enforce your contractual rights. Bottom line: entering into bad contracts can cost you an enormous amount of time and money. That’s why making sure your association gets good contracts can make such a difference. Here’s where to start.

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Speaker
: Dan Horowitz

LinkedIn is no longer just for job hunting and networking. Nonprofits and associations are starting to use this social media platform to support grassroots advocacy and public affairs campaigns. In fact, organizations like yours are using LinkedIn to drive—and achieve—priorities like member acquisition and retention, conference awareness and attendance and stakeholder engagement. Why is LinkedIn so valuable for advocacy? It brings together over 124 million professionals—and gives you 14 ways to target them. It is the world’s largest platform for sharing business-related content—a ready-to-use channel for inspiring change and engaging the public. It works—giving you the chance to get your message heard loud and clear despite today’s crowded and noisy advocacy arena. Now, let an expert show you how to leverage the full advocacy potential of LinkedIn.

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Speakers: Lewis Flax, Tracie Clemmer

Are you wasting time targeting the wrong sponsors? Are you wasting opportunities to grow revenue because you only offer traditional sponsorship opportunities such as conferences or events? Many associations are. That’s why so many associations find they’re spending more time and energy just to come away with one-time sponsorship deals. Then, for their next event, they have to start all over again. And that’s why some associations have stopped thinking about sponsorships. Instead, they’re focusing on partnerships—and using all-new strategies to build long-term relationships that make it easier to win more revenue from corporate supporters. Here’s how you can do the same!

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Speakers: Lesley Boucher

When it comes to turning members into fans, segmentation strategies and loyalty metrics can make a difference. But to make a breakthrough, you need something more: a fail-proof way to target engagement efforts, service improvements and the entire membership experience at what members value the most. Best of all, it’s likely you already have the data to launch this powerful, member-centric engagement strategy. That’s right! When you apply “engagement filters,” you can mine member feedback and employee insights like never before to engage members in an enduring, high-value relationship that raises their satisfaction—and your organization’s success— for years to come. Here’s how to go beyond traditional engagement strategies and switch on a brand new engine for driving growth and revenue.

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